Ethics Essay Example | Topics and Well Written Essays - 3000 words - 3

Ethics - Essay Example That said, the main aim of this paper should be to investigate and discuss the ways that an organization can manage ethical behavior within its structure and pertinent to the larger body of stakeholders. There are types of methods or means of managing ethical behavior within an organization and its stakeholder circles. Categorized as formal and informal means, these form the mainstay of a manager’s, or management teams’ effort at introducing and managing ethical behavior within the organization (Phillips & Margolis 1999). The first or formal means of managing ethical behavior in an organization entails the results of years of research and widespread trials in the industry. These include; the core value statement, the mission statement, the code of ethics, compliance manuals, and ethics standards and indices. The second or informal means of managing ethical behavior in the organization and its wider stakeholders setting are more or less the result of years of experience in the industry and a distillate of the vast pool of experience in optimizing organizational performance through ethics. These means are; manager concern/role-modeling, candid ethical communication, et hics as a topic of employee conversation, reward and penalty systems, and communication of stories (Schnebel & Bienert 2004). In addition to the means of managing ethical behavior, the paper shall venture into other issues that are relevant to this topic. Since management ethics is a wide topic, the process might venture into issues such as codes of conduct and codes of ethics, workplace ethics theories, training and its role in the management of workplace ethics, the impact of new technology on ethical behavior, and corporate social responsibility (Solomon 2004). Formal methods of managing ethical behavior pertain to the methods individuals or organizational teams strive to improve their employees’

Brand image of Kenya as a destination Dissertation

Brand image of Kenya as a destination - Dissertation Example With the aim to identify the image of and the potential of Kenya as a destination, three objectives were set in Chapter I. After extensive literature review, the methodology was stated in Chapter III. This was a quantitative study in which primary data was collected through survey questionnaires. The findings and conclusion have been presented below. The study concludes that Kenya offers various attractions such sports, adventure, nature-based holiday, wildlife and safaris and beach and cultural tourism. However, nature and wildlife tourism are the only ones that are largely advertised for as is evident from some of the brochures from different countries. The perception of Kenya in the minds of the people is that of a country with low cost of living, a country where theft and robbery is common, or a country that specializes in wildlife tours and nature-based tourism. Nowhere has beach tourism or cultural tourism been publicized. People derive their perceptions either through their ow n experience or through the media. The tour operators play a critical role in projecting the right image of any destination. The tour operators in turn, should be educated and familiarized with the destination by the host country government. The study concludes that Kenya carries a poor brand image in the minds of the people. The brand image can be enhanced through proper marketing strategy and through educating the tourists. Table of Contents Chapter I: Introduction 1.1 Background 1 1.2 Rationale for the study 2 1.3 Research Aims and Objectives 2 1.4 Structure of the study 3 Chapter II: Literature Review 2.1 Kenya – as a destination 5 2.1.1 Mass tourism and decline 6 2.1.2 Tourist activities in Kenya 8 2.2 Motivation for tourism 9 2.3 Brand image in tourism 10 2.4 Role of tour operators 13 Chapter III: Methodology 3.1 Research philosophy 14 3.2 Purpose and phenomenon of research 14 3.3 Epistemology 14 3.4 Research approach 15 3.5 Data collection 15 3.6 Data collection instru ment 16 3.7 Research Design 16 3.8 Ethical concerns 17 Chapter IV: Findings and Discussions 4.1 Introduction 18 4.2 Findings from survey 18 4.3 Discussions 24 Chapter V: Conclusion and Recommendations 5.1 Conclusion 27 5.2 Limitations 28 5.3 Recommendations 28 References 30 Appendices 32 Figures and Charts Figure 2.1 Brochure of Ministry of Tourism 11 Figure 2.2 Brochure of UK-based tour operator 12 Figure 2.3 Brochure of an Australian-based tour operator 13 Chart 4.1 Age Group 18 Chart 4.2: Occupation 19 Chart 4.3: Visited Kenya 19 Chart 4.4: Purpose of visit 20 Chart 4.5: Duration of stay 20 Chart 4.6: Accommodation used 21 Chart 4.7: Image of Kenya 21 Chart 4.8: Perceptions of safety 22 Chart 4.9: Source of information 22 Chart 4.10 Memorable experiences 23 Chart 4.11: Perception 24 Chapter I: Introduction 1.1 Background One of the changes brought about by globalization is change in consumer demand. Changes in consumer demand have impacted several business sectors including the t ourism sector. As demand for new sectors has developed tourists constantly seek newer destinations. In the 20th century tourism has grown as the world’s largest industry even surpassing industries such as autos, steel, electronics, and agriculture (Sirgy & Su, 2000). Tourism is a large source of foreign exchange, employment and enhanced income due to which all attention and resources are diverted towards this industry. Changes have occurred in the structure of the society as a result of more purchasing power in the hands of the people. This is one of the strong reasons that tourism worldwide has grown proportions. It thus becomes the responsibility of the destination managers